First let's understand -
What Is Social Media Optimization (SMO)?
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
The 16 rules of SMO we follow to grow your business over social media platform:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content to "travel" via sharing
- Encourage the mashup, where users are allowed to remix content
- Be a user resource, even if it doesn't help you (e.g., provide resources and information for users)
- Reward helpful and valuable users
- Participate (join the online conversation)
- Know how to target your audience
- Create new, quality content ("web scraping" of existing online content is ignored by good search engines)
- Be "real" in the tone and style of the posts
- Don't forget your roots; be humble
- Don't be afraid to experiment, innovate, try new things and "stay fresh"
- Develop an SMO strategy
- Choose your SMO tactics wisely
- Make SMO a key part of your marketing process and develop company best practices
Channel wise on-demand services
- You Tube
- Subscribe
- View
- Like
- Comments
- Facebook
- Like
- Follow
- Share
- Comments
- Twitter
- Instagram
- Pinterest